From Survey to Scent: How Your Feedback Shapes Our Products
At Etherea Essentia, we believe that the future of luxury isn’t decided in boardrooms — it’s co-created with the people who matter most: you.
Before we ever bottled our first fragrance, we reached out to thousands of perfume lovers, skincare enthusiasts, and conscious consumers across India. We didn’t just ask what you liked — we asked what was missing from your luxury experience. And your answers changed everything.
Why Feedback is the Foundation of Our Brand
Most luxury brands tell you what to love. We flipped the script.
Through surveys, polls, direct messages, and personal conversations, we discovered the frustrations that many of you shared:
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“Why should I pay five times more just for a designer label?”
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“Why do so many perfumes fade after an hour?”
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“I love international luxury products, but they’re way out of budget.”
These weren’t just comments. They were challenges — and we accepted them wholeheartedly.
From Insight to Innovation
Your feedback became our blueprint. Here's how it shaped what we created:
1. High-Performance Perfumes with 35% Oil Concentration
Many of you were disappointed by perfumes that didn’t last, especially in India’s climate. That’s why our fragrances are made with 35% perfume oil, giving you long-lasting performance that rivals the best in the world — without the steep price tag.
2. Celebrity-Inspired Scents at a Fraction of the Price
You told us which iconic perfumes you loved — like Diptyque Tam Dao or Chanel No. 5 — but hated how unaffordable they were. So, we created luxurious alternatives inspired by your favorite celebrities' go-to fragrances, using the same high-quality global ingredients.
3. Transparent Pricing
One of your biggest concerns was hidden costs and overpriced luxury. That’s why we made a promise: you pay for the product, not for marketing, celebrity endorsements, or brand name inflation.
4. Elegant Packaging Without Waste
You wanted premium-looking products, but not at the cost of sustainability or unnecessary packaging. So, we designed minimalist, elegant bottles and boxes that look and feel luxurious — without adding cost or environmental waste.
You’re Not Just a Customer — You’re a Co-Creator
Every new product we create starts with listening. Whether it’s sunscreen with SPF 70 + gold and silver nano particles, or 100% pure essential oils from the valleys of Bulgaria and Kashmir, your preferences and needs guide our R&D.
In fact, many of our bestsellers today were born from survey responses, Instagram polls, and emails from our early community. That’s why when you wear Etherea Essentia, you’re not just wearing a fragrance — you’re wearing a piece of a shared vision.
How You Can Keep Shaping What We Build
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Participate in our surveys and polls
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DM us your honest feedback on Instagram
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Leave product reviews after trying our products
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Join our growing community on www.ethereaessentia.com
We’re building a brand with you, not just for you.
Smell the Change You Helped Create
Explore our latest fragrances and see what happens when customer voices shape every drop. Because at Etherea Essentia, your voice is the secret ingredient.